This brand reimagines Suntory’s On The Rocks Cocktails as a nonalcoholic mocktail brand:
*Tails — created for a new generation of drinkers. Designed for Gen Z, the brand honors the sophistication of the original while boldly redefining what a “0.0% experience” can be.
In an era shaped by self-care, mental wellness, and mindful socializing, *Tails flips the script on traditional “night out” tropes — removing alcohol from the equation while keeping the energy, confidence, and fun. It celebrates the truth that good times don’t need consequences.
awarded ✷ HONORABLE MENTION, 2025 International Design Awards
role ✷ Brand Designer & Strategist, Creative Development
tools ✷ Adobe Illustrator, Photoshop, Premiere Pro, Leonardo.AI, Canva
team ✷ Emma Boyd & Jacq Jacqueline
