The campaign aims to educate K-8 students about the Harlem Renaissance in a fun, interactive, and educational way. By leveraging engaging collectible elements like "ICON" trading cards, a collector's book, and augmented reality (AR) technology, the program will immerse students in the rich history of Black culture and creativity while enhancing their learning experience. Students will earn points to redeem Scholastic Book Fair coupons, fostering both education and excitement around reading.
