This was a group project that started as a rebrand and developed into a complete 360 campaign. We leveraged current market trends and research about the brand to redesign a more successful platform. The overall marketing techniques used were derived from primary and secondary research as well as research of competitors within the industry.
awarded ✷ 2025 Gold SCADDY Award in Strategy
role ✷ Brand Strategist, OOH & Experiential Designer
tools ✷ Adobe Photoshop, Illustrator, Leonardo.AI, Canva
team ✷ Sidney St. Germain & Haley Calderaro
